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Case Study Analysis on DoctorOnCall

DoctorOnCall

DoctorOnCall is a Malaysia-based telehealth platform and online pharmacy that offers an interesting case study for how to advance and grab oppurtunities in times of uncertainty with the use of design thinking methodology.


What is?

DoctorOnCall is a Malaysian-based telehealth platform that revolutionizes healthcare access by offering virtual consultations and an online pharmacy, all conveniently from the comfort of your home.  While other companies struggled during the pandemic, companies like DoctorOnCall found avenues to thrive in by partnering with the Malaysian Ministry of Health to establish a virtual health advisory portal to help address Covid-19’s risk communication needs (Lim, 2020).


What if?

Thinking "what if?" leads us to some avenues that the company can take which could be termed a game changer for the pharmaceutical and medical consultation industry. The x factor for a company like DoctorOnCall is innovation and employing design thinking to identify industry requirements is crucial. What if artificial intelligence (AI) could prescribe medicine to patients based on their symptoms, revolutionizing the pharmaceutical and medical consultation industries? This approach has the potential  to transform healthcare access on a global scale and using design thinking to identify such oppurtunities and come up with approaches to implement them is crucial.


What wow?

DoctorOnCall trigger a "wow" experience from all stakeholders by completely uprooting the traditional way of taking doctor appointments and physically going to the doctor for all kinds of health nuisances. By uprooting a replacing such a deeply rooted practice, DoctorOnCall has dounf that the masses are ready to accept innovations if they bring with them enough convenience.


What works?

In design thinking knowing feasibility is important. To identify issues in customer experience and expectancies, data is required. DoctorOnCall can keep track of all of the conversations between doctors and patients to identify patterns like which symptom leads the doctor to prescribe which medicine and which health issues are occuring more frequently at which time of the year to form algorithms capable of assisting doctors in their prescriptions and soon even performing prescriptions on their own.



Lim. (2020, December 28). DoctorOnCall: Championing digital healthcare during the pandemic. The Edge Malaysia. Retrieved May 13, 2024, from https://theedgemalaysia.com/article/doctoroncall-championing-digital-healthcare-during-pandemic

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