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Showing posts from May, 2024

Enhancing Amazon's Customer Experience Through Divergent and Convergent Thinking

Enhancing Amazon's Customer Experience Through Divergent and Convergent Thinking Amazon, as one of the world’s largest e-commerce platforms, continuously seeks innovative ways to enhance its customer experience. This essay explores the use of “How Might We” (HMW) statements to address key challenges faced by Amazon. By leveraging both divergent and convergent thinking, Amazon can develop actionable solutions to improve various aspects of its operations and customer service. Identifying Problem Statements (Hadi) To create effective HMW statements, it is crucial to identify specific problem areas within Amazon’s operations. Common challenges include long delivery times, a complex user interface, sustainability concerns, cumbersome return processes, and the need for improved personalization of product recommendations. These issues, if not addressed, can impact customer satisfaction and retention, which are critical for Amazon’s sustained success. Developing Insights (Hadi) Insights ...

Case Study Analysis on DoctorOnCall

DoctorOnCall is a Malaysia-based telehealth platform and online pharmacy that offers an interesting case study for how to advance and grab oppurtunities in times of uncertainty with the use of design thinking methodology. What is? DoctorOnCall is a Malaysian-based telehealth platform that revolutionizes healthcare access by offering virtual consultations and an online pharmacy, all conveniently from the comfort of your home.  While other companies struggled during the pandemic, companies like DoctorOnCall found avenues to thrive in by partnering with the Malaysian Ministry of Health   to establish a virtual health advisory portal to help address Covid-19’s risk communication needs ( Lim, 2020). What if? Thinking "what if?" leads us to some avenues that the company can take which could be termed a game changer for the pharmaceutical and medical consultation industry. The x factor for a company like DoctorOnCall is innovation and employing design thinking to identify indus...

Case Study Analysis on GrabFood

 Case Study Analysis on GrabFood The food delivery division of the Grab superapp company, GrabFood, offers an interesting case study of how to reinvent the ordering and delivery of food through the use of design thinking methadology. What is? GrabFood is well-established food delivery service with operations throughout Southeast Asia. Through the Grab mobile app, customers can place orders for food from a variety of restaurants, and Grab's network of delivery partners will deliver it. By capitalising on the growing demand for convenient food delivery services in the area, GrabFood has expanded much quicker than expected (Sawangrak, 2018) . What if? Thinking "what if" with a design thinking perspective presents some intriguing possibilities. What if GrabFood could do in-depth, compassionate research to gain a deeper understanding of the unmet requirements and pain areas of its delivery partners, restaurant partners, and customers? What if the ordering and delivery of mea...

Pollution in Karachi, Pakistan

 Pollution in Karachi, Pakistan 1. Wicked Problem Identification: Pollution in Karachi, Pakistan Karachi, the largest city in Pakistan, faces severe air pollution challenges.  The city’s air quality often falls into the ‘unhealthy’ category due to high levels of particulate matter (PM2.5), which can penetrate deep into the lungs and enter the bloodstream .  Major sources of this pollution include transport and industrial emissions, waste burning, and dus t (Khan S., 2021). 2. User Persona Name:  Aamir Sohail Age:  35 Gender:  Male Occupation:  School teacher Education:  Master’s in Education Marital Status:  Married with two children Hobbies:  Urban gardening, reading Health Concerns:  Asthma, exacerbated by air pollution 3. Storyboard: A Day in the Life of Aamir with Pollution Effects 6:30 AM - Morning Haze:  Aamir wakes up to a less-than-clear sunrise. The usual morning jog is replaced by indoor stretches to avoid the smog. H...

Week 6 - Blog

Why is Culture Important? Culture builds the foundation of society by influencing our identities, social interactions, and worldviews. It includes common norms, values, beliefs, and practices that give communities cohesion and a feeling of identity. Different viewpoints from different cultures enhance human experiences, stimulate creativity, and encourage innovation. Furthermore, cultural heritage connects us to our roots and shapes our shared identity by protecting the legacy of earlier generations. In multicultural cultures, embracing cultural variety fosters social unity and peace by promoting compassion, tolerance, and understanding. Fundamental to human existence, culture affects various aspects of our lives, including language, art, religion, and cuisine (Lumen, 2023). Do you think Facebook overpaid for WhatsApp? If yes, Why? Although there were first concerns about Facebook's $19 billion acquisition of WhatsApp, strategic planning no...