Enhancing Amazon's Customer Experience Through Divergent and Convergent Thinking Amazon, as one of the world’s largest e-commerce platforms, continuously seeks innovative ways to enhance its customer experience. This essay explores the use of “How Might We” (HMW) statements to address key challenges faced by Amazon. By leveraging both divergent and convergent thinking, Amazon can develop actionable solutions to improve various aspects of its operations and customer service. Identifying Problem Statements (Hadi) To create effective HMW statements, it is crucial to identify specific problem areas within Amazon’s operations. Common challenges include long delivery times, a complex user interface, sustainability concerns, cumbersome return processes, and the need for improved personalization of product recommendations. These issues, if not addressed, can impact customer satisfaction and retention, which are critical for Amazon’s sustained success. Developing Insights (Hadi) Insights ...